Develop a hypothetical online contest to promote a business or product. The length of the competition is up to us and we can choose any business or product we want or use our own business if we have one. The contest can take any digital format we wish. Emphasis is to demonstrate our ability to […]
The digital landscape of products is always changing, so when we refer to the lifecycle of a digital product we are referring to the stage of it’s growth, maturity and decline. The growth and decline of a product is the beginning and end of the product lifecycle for a non-digital product. But for digital products
Emerging Areas and Emerging Platforms 2023 Source: Statista.com TikTok Case Study TikTok is a social media platform that was developed in China. It’s tagline is: ‘leading destination for short-form mobile video’. I the past two years TikTok has shot up in it’s user base and is starting to rival platforms like Instagram, YouTube and Facebook.
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Level 3 Digital Marketing Bootcamp – Exeter College Riverford Organic Farm Demographic vs Psychographic Positive Birth Company Summary: A company promoting hypnobirthing and postpartum care. Current platforms used: YouTube; Instagram; Facebook & TikTok. Content used: Hypnobirthing course videos and support, pictures of birthing mothers and babies, birth stories, pregnancy and postpartum tips and advice. 85k
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Level 3 Digital Marketing Bootcamp – Exeter College Module 1 Market segmentation is a marketing technique that divides a market into groups or segments. Consumers characteristics, needs, or behaviors come into consideration. The goal is to identify and target specific customer groups that are more likely to respond positively to a company’s products or services.
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Level 3 Digital Marketing Bootcamp – Exeter College Module 1 The first module consisted of discovering current social media knowledge and discussing various social media platforms and the ages and profiles of their users. We completed some fun exercises of promoting a ‘Holey Spoon’ – yes a spoon with holes in it; and an Italian
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I hope this message finds you well. I wanted to share some exciting news with you—I’ve embarked on a new career journey, and I’m thrilled to introduce you to my personal portfolio page on my website. After careful consideration and self-assessment, I’ve decided to transition into a new career path that aligns more closely with
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