Customer Lifecycle
Stage One: Reach Stage Two: Acquisition Stage Three: Conversion Stage Four: Retention Stage Five: Loyalty
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Navigating Life’s Storms: Lessons from Nature, especially Storm Ciaran
As the country is hit by Storm Ciaran, I find myself thinking about the relation between life and a storm. Photography Credit: Jon Eaves Photography Life is often compared to a journey, and within that journey, we encounter a multitude of experiences, some serene and others turbulent. Perhaps no analogy captures this diversity better than
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Online Contest
Develop a hypothetical online contest to promote a business or product. The length of the competition is up to us and we can choose any business or product we want or use our own business if we have one. The contest can take any digital format we wish. Emphasis is to demonstrate our ability to
Product Lifecycle
The digital landscape of products is always changing, so when we refer to the lifecycle of a digital product we are referring to the stage of it’s growth, maturity and decline. The growth and decline of a product is the beginning and end of the product lifecycle for a non-digital product. But for digital products
Digital Media Technologies
Emerging Areas and Emerging Platforms 2023 Source: Statista.com TikTok Case Study TikTok is a social media platform that was developed in China. It’s tagline is: ‘leading destination for short-form mobile video’. I the past two years TikTok has shot up in it’s user base and is starting to rival platforms like Instagram, YouTube and Facebook.
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The Benefits of Quitting Alcohol
There are numerous benefits associated with quitting or reducing alcohol consumption. The specific advantages can vary from person to person, depending on their individual circumstances, the amount of alcohol they were consuming, and their overall health. Here are some common benefits of stopping or reducing alcohol consumption: It’s important to note that quitting alcohol can
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Marketing Case Studies
Level 3 Digital Marketing Bootcamp – Exeter College Riverford Organic Farm Demographic vs Psychographic Positive Birth Company Summary: A company promoting hypnobirthing and postpartum care. Current platforms used: YouTube; Instagram; Facebook & TikTok. Content used: Hypnobirthing course videos and support, pictures of birthing mothers and babies, birth stories, pregnancy and postpartum tips and advice. 85k
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Market Segmentation
Level 3 Digital Marketing Bootcamp – Exeter College Module 1 Market segmentation is a marketing technique that divides a market into groups or segments. Consumers characteristics, needs, or behaviors come into consideration. The goal is to identify and target specific customer groups that are more likely to respond positively to a company’s products or services.
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The 7P’s of Marketing
Level 3 Digital Marketing Bootcamp – Exeter College Module 1 The first module consisted of discovering current social media knowledge and discussing various social media platforms and the ages and profiles of their users. We completed some fun exercises of promoting a ‘Holey Spoon’ – yes a spoon with holes in it; and an Italian
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ADHD vs ADD
ADHD (Attention-Deficit/Hyperactivity Disorder) and ADD (Attention Deficit Disorder) are related terms, but they refer to slightly different diagnostic categories. These terms have evolved over time as the understanding of attention-related disorders has grown. In the most recent diagnostic criteria, ADHD is the preferred term, and ADD is no longer used as a distinct diagnosis. Here’s